Leadership
Leading without authority: build working agreements
Lead a cross-functional project without relying on a reporting line. Clarify dependencies, negotiate commitments and escalate competing priorities fairly.
9 min read
Blog
Guides to AI, experimentation, growth, consumer behaviour, organisational psychology and leadership. Find a practical next step for your work.
AI programme managementExperimentation & CROGo-to-market & growthConsumer psychologyAI marketing & MarTechOrganisational psychologyLeadership
Leadership
Manager one-to-ones: conversations that help
Make manager one-to-ones useful for support, development and decisions. Build a shared agenda, follow up on agreements and avoid a second status meeting.
9 min read
Leadership
Situational leadership: choose the right support
Use situational leadership carefully: assess the specific task, agree useful support and review it without turning people into fixed categories.
8 min read
Consumer psychology
Cognitive load in UX: reduce unnecessary mental effort
Find where your UX makes people remember, interpret or repeat work. Use a task audit and usability evidence to reduce effort without hiding useful detail.
9 min read
Consumer psychology
Digital behaviour research: connect data and observation
Research digital behaviour with reliable events, realistic tasks and testable explanations. Separate observed actions, user accounts and causal evidence.
9 min read
Consumer psychology
Ethical choice architecture: help people decide
Design choices people can understand and control. Audit defaults, wording and friction, then measure informed decisions alongside commercial outcomes.
9 min read
Consumer psychology
Trust in ecommerce checkout: make the commitment clear
Improve trust in ecommerce checkout with clear totals, delivery expectations and payment feedback. Audit claims and test understanding alongside conversion.
9 min read
Organisational psychology
Motivation at work: give autonomy a clear shape
Understand motivation and autonomy at work: clarify choices, support competence and design responsibilities people can exercise in practice.
8 min read
Organisational psychology
Organisational culture: look at everyday behaviour
Understand organisational culture through decisions, rewards and everyday responses, then turn stated values into working practices you can review.
8 min read
Organisational psychology
Organisational psychology: a practical team guide
A practical guide to organisational psychology for digital teams: understand friction, clarify decisions and improve how people work together.
9 min read