AI Marketing & MarTech
AI Multilingual Localization: Cutting Costs
How to cut multilingual localisation costs with AI: the Enel video dubbing case, with a 75% cost reduction while keeping quality.
3 min read
AI Marketing & MarTech
Applied AI on real marketing operations: from multilingual video dubbing for Enel to an AI-generated podcast service for Toyota and Intesa Sanpaolo. Here's how I built each one and what it delivered.
AI Marketing & MarTech
Evaluating and Choosing AI Marketing Tools
How to evaluate and choose AI marketing tools without following the hype: the criteria I use to decide what to adopt and what to leave on the market.
3 min read
AI Marketing & MarTech
AI Video and Podcasts: Two Real Enterprise Cases
Two real enterprise cases of AI-generated content: video dubbing for Enel and a podcast service for Toyota and Intesa Sanpaolo. How I built them.
3 min read
AI Marketing & MarTech
AI for Marketing: Real Use Cases and Workflows
AI for marketing without the hype: real use cases, tools and workflows, from video dubbing for Enel to an AI podcast for Toyota and Intesa Sanpaolo.
8 min read