AI marketing & MarTech
AI for marketing: choose the workflow before the tool
Use AI in marketing with clear source ownership, editorial review and measured outcomes. A practical guide to content, localisation and operating decisions.
9 min read
AI marketing & MarTech
AI earns its place in marketing when it helps with a real task and the output passes review. Explore content workflows, localisation, source grounding and cost measurement. My work includes Enel multilingual dubbing and AI podcasts for Toyota and Intesa Sanpaolo; the guides keep illustrative workflows separate from those projects.
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AI marketing & MarTech
AI content workflows: from brief to editorial review
Build an AI content workflow with reliable sources, clear approval roles and useful review measures. Includes a reusable brief and publication checklist.
9 min read
AI marketing & MarTech
AI localisation: evaluate quality before publication
Evaluate AI localisation with an error rubric for meaning, terminology, voice and delivery. Includes a bilingual example and a release decision worksheet.
9 min read
AI marketing & MarTech
Brand voice with AI: make your writing recognisable
Build a brand voice rubric for AI writing using examples, exclusions and tone decisions. Includes a bilingual worked example and an editorial review sheet.
10 min read
AI marketing & MarTech
Marketing knowledge bases: when RAG is useful
Decide when a marketing knowledge base needs RAG. Check source ownership, retrieval, answer quality and permissions with a practical evaluation worksheet.
9 min read
AI marketing & MarTech
Marketing automation ROI: count review costs too
Measure marketing automation ROI against a comparable baseline. Include review, exceptions, setup and maintenance, and separate savings from freed capacity.
9 min read
AI marketing & MarTech
AI video localisation: the Enel result and your process
Understand the reported Enel cost result. Plan an AI video localisation workflow with language review, voice permissions and complete cost measures.
9 min read
AI marketing & MarTech
How to evaluate an AI marketing tool before adoption
Evaluate AI marketing tools on real tasks, output quality, review effort and operating cost. Use a practical worksheet before choosing a supplier.
9 min read
AI marketing & MarTech
AI video and podcasts: evaluate an enterprise workflow
Evaluate enterprise AI video and podcasts with source ownership, editorial review and accessible outputs. Keep reported initiatives separate from examples.
9 min read