AI Marketing & MarTech
AI Multilingual Localization: Cutting Costs
How to cut multilingual localisation costs with AI: the Enel video dubbing case, with a 75% cost reduction while keeping quality.
3 min read
Blog
Field notes on experimentation, go-to-market, and AI applied to marketing.
AI Program ManagementExperimentation & CROGo-to-Market & GrowthConsumer PsychologyAI Marketing & MarTech
AI Marketing & MarTech
Evaluating and Choosing AI Marketing Tools
How to evaluate and choose AI marketing tools without following the hype: the criteria I use to decide what to adopt and what to leave on the market.
3 min read
AI Marketing & MarTech
AI Video and Podcasts: Two Real Enterprise Cases
Two real enterprise cases of AI-generated content: video dubbing for Enel and a podcast service for Toyota and Intesa Sanpaolo. How I built them.
3 min read
AI Marketing & MarTech
AI for Marketing: Real Use Cases and Workflows
AI for marketing without the hype: real use cases, tools and workflows, from video dubbing for Enel to an AI podcast for Toyota and Intesa Sanpaolo.
8 min read
Consumer Psychology
From Psychological Insight to Hypothesis
The bridge between psychology and CRO: how to turn a behavioural insight into a measurable A/B test hypothesis, the step that makes psychology useful.
3 min read
Consumer Psychology
Social Proof and Scarcity on a Page: Where and How
Where to put social proof and scarcity on a web page and, above all, how to test their impact with an A/B test instead of assuming they work.
3 min read
Consumer Psychology
10 Cognitive Biases in Buying Decisions
10 cognitive biases that drive online buying decisions, with concrete examples: how to recognise them and use them ethically on a persuasive page.
3 min read
Consumer Psychology
Online Consumer Psychology: Why We Buy
How and why we decide to buy online: the cognitive and emotional mechanics behind purchase decisions, explained by someone who uses them to grow the numbers.
8 min read
Go-to-Market & Growth
B2B Enterprise Lead Generation: The Engine
How to build a B2B enterprise lead generation engine that feeds the pipeline predictably, from channels to qualification through to sales.
3 min read
Go-to-Market & Growth
Partner-Led, Sales-Led or Product-Led Growth
Partner-led, sales-led or product-led growth: how each model works, when it fits, and how to choose based on product, market and sales cycle.
3 min read