Go-to-Market & Growth
Zero to €1M Pipeline: A Real Partner-Led GTM
How I took a partner-led go-to-market from zero to €1M in pipeline, 5 opportunities and 15 proposals in six months: the concrete moves behind the results.
4 min read
Blog
Field notes on experimentation, go-to-market, and AI applied to marketing.
AI Program ManagementExperimentation & CROGo-to-Market & GrowthConsumer PsychologyAI Marketing & MarTech
Go-to-Market & Growth
Go-to-Market: How to Build a Launch Strategy
How to build a go-to-market strategy that generates real pipeline: motion, partner enablement and lead generation. The method behind Optimizely's €1M.
9 min read
Experimentation & CRO
Did the Test Really Win? Significance and Peeking
How to tell whether an A/B test really won: statistical significance, sample size, and the peeking that declares nonexistent winners.
4 min read
Experimentation & CRO
+57% Conversion: Anatomy of a CRO Program
The anatomy of the experimentation program behind the +57% conversion lift on Whirlpool EMEA: how it started, what we tested and what worked.
3 min read
Experimentation & CRO
A/B Test Hypotheses That Get Results
How to write an A/B test hypothesis that gets results: from behavioural basis to expected metric, the format I use so I don't waste traffic.
4 min read
Experimentation & CRO
CRO & Experimentation: The Complete A/B Test Guide
A complete guide to CRO and experimentation: from hypothesis to A/B test, prioritisation and significance. The method behind Whirlpool EMEA's +57%.
8 min read
AI Program Management
AI Business Case: Getting Board Approval
How to build an AI business case the board approves: tie the investment to credible KPIs and a measurable return, not to technology promises.
4 min read
AI Program Management
AI Project KPIs: Measuring in Production
Which KPIs to track to tell whether an AI project works in production, how to instrument them, and how to tie them to the business case that got it approved.
4 min read
AI Program Management
PoC to Production: Why AI Projects Die in the Pilot
Most AI projects die in the pilot. What it really takes to move from PoC to production, with the lessons learned on real enterprise cases.
4 min read
AI Program Management
AI Program Management: The Complete Guide
How to run an enterprise AI program from roadmap to delivery: governance, KPIs, and PoC to production. The complete guide, based on real programs.
9 min read