Consumer Psychology
From Psychological Insight to Hypothesis
The bridge between psychology and CRO: how to turn a behavioural insight into a measurable A/B test hypothesis, the step that makes psychology useful.
3 min read
Consumer Psychology
How people decide online, and why, underpins every growth program I run. This section explores the cognitive and emotional mechanics behind purchase decisions, from first impression to conversion.
Consumer Psychology
Social Proof and Scarcity on a Page: Where and How
Where to put social proof and scarcity on a web page and, above all, how to test their impact with an A/B test instead of assuming they work.
3 min read
Consumer Psychology
10 Cognitive Biases in Buying Decisions
10 cognitive biases that drive online buying decisions, with concrete examples: how to recognise them and use them ethically on a persuasive page.
3 min read
Consumer Psychology
Online Consumer Psychology: Why We Buy
How and why we decide to buy online: the cognitive and emotional mechanics behind purchase decisions, explained by someone who uses them to grow the numbers.
8 min read