AI programmes and products
Turn an AI initiative into a delivery plan: use-case priorities, a product roadmap, accountable owners and stakeholder alignment.
ExperienceProgramme and product leadership at Xister Reply
AI Program & Product Manager
Optimizely-certified experimentation strategist
I turn AI and experimentation plans into results.
Alessandro
Better decisions start with people.
My starting point is how people think, choose and work together. An MSc in Cyberpsychology shaped that approach; AI products and experimentation made it practical. At Xister Reply in Rome, I lead AI and digital transformation programmes. I connect the business problem, the people doing the work and the evidence we need to decide what comes next.
- Based in
- Rome, Italy
- Education
- MSc in Cyberpsychology
- /in/alessandroscuotto
Results from the work.
+57%
e-commerce conversion
Whirlpool EMEA. Conversion improvement through hypothesis-driven testing. The graphic illustrates the reported lift.
€1M
pipeline in six months
Optimizely partner-led go-to-market. 5 opportunities and 15 proposals; pipeline value.
−75%
localisation cost
AI multilingual video dubbing for Enel.
+174%
organic traffic
Whirlpool EMEA. SEO and analytics with Google Analytics and Power BI.
+47%
repeat business
Growth supported by a structured client-success cadence.
Move your next project forward.
From AI priorities to experimentation and market launch: a clear problem, an accountable plan and a way to measure progress.
Experimentation and CRO
Find the question behind a conversion problem. Build an evidence-led hypothesis, run the experiment on Optimizely and use the result to decide what changes.
Experience+57% e-commerce conversion for Whirlpool EMEA
Go-to-market and partner enablement
Give an offer a clear market, a credible message and a route to buyers. Equip partners with practical sales playbooks and shared next steps.
Experience€1M pipeline, 5 opportunities and 15 proposals in six months
AI for marketing operations
Put AI into a content workflow where it solves a real problem: multilingual video dubbing, podcast production and the review needed before publication.
ExperienceAI dubbing for Enel: 75% lower localisation cost
Strategy, with responsibility for delivery.
The roles and projects behind my work in AI, experimentation and growth.
Jan 2024 - Present
Program Manager, AI & Digital Transformation
Xister Reply, Rome, Italy
- +174% organic trafficLed SEO and analytics work for Whirlpool EMEA e-commerce, using Google Analytics and Power BI
- +57% conversionImproved Whirlpool EMEA e-commerce conversion through hypothesis-driven testing
- €1M pipeline, 5 opportunities, 15 proposalsLed the Optimizely partner-led go-to-market programme through its first six months
- +47% repeat businessEstablished a client-success cadence to support repeat business
Jan 2021 - Dec 2023
AI Product Manager, Marketing & Business Process Solutions
Xister Reply, Rome, Italy
- 75% reduction in localisation costImplemented AI multilingual video dubbing for Enel
- Launched an AI-generated podcast service for Toyota and Intesa Sanpaolo
Nov 2019 - Dec 2020
Digital Marketing Specialist (Apprenticeship & Internship)
Servigas 2010 srl, Rome, Italy
- Designed and launched a B2B/B2C e-commerce portal, covering categories, ERP integration requirements, UX flows and the go-to-market plan
- Reworked site content and information architecture, and managed the Google Business Profile
Brands I've worked with.
Selected brands from my work on digital, AI and growth projects.
- Toyota
- Honda
- Stellantis
- Whirlpool
- Candy
- Unilever
- Enel
- Acea
- Terna
- Intesa Sanpaolo
- Artigiancassa
- Poste Italiane
- AON
- Fiorucci
- Garofalo
Skills
The capabilities I use to align teams, test ideas and bring products to market.
Growth & GTM
Define the buyer, shape the offer and equip partners to take it to market.
- New Business Line GrowthAdvanced
- Partner and Alliance ManagementAdvanced
- Go-to-Market (GTM) StrategyAdvanced
- Sales Enablement (Playbooks, Co-selling)Expert
- Value Proposition and Offer DesignExpert
Programme & Leadership
Clarify priorities, decision rights and delivery responsibilities across teams.
- Programme Governance and Delivery LeadershipExpert
- Cross-Functional LeadershipExpert
- Stakeholder Management (C-level/Enterprise)Expert
- AI Product ManagementAdvanced
Experimentation & CRO
Turn observations about behaviour into hypotheses and measurable experiments.
- Conversion Rate Optimisation (CRO)Expert
- Personalisation StrategyProficient
- Consumer BehaviourExpert
- A/B Testing and Hypothesis-Led ExperimentsExpert
Certifications
Training in programme management, AI products, experimentation and marketing.
Optimizely Experimentation Certified Core Strategist
Optimizely, 2025
Microsoft Program Manager Specialization
Microsoft, 2025
Microsoft AI Product Manager Specialization
Microsoft, 2025
Microsoft Certified Market Research & Competitive Analysis
Microsoft, 2025
Salesforce Marketing Cloud Administrator
Salesforce, 2021
Master Digital Marketing
Digital Coach, 2020
Selected work
Websites I designed and built, from structure to the finished experience.
Ideas you can put to work.
Practical guides to AI, experimentation, growth, organisational psychology and leadership.
Let's talk
Working on an AI initiative, a growth challenge or a role that needs both? Tell me what you want to achieve and where you are starting.
Prefer email? Write to info@alessandroscuotto.it. I use the details you send to respond to your enquiry.