About
I build and scale AI-driven growth programs. Most recently I took Optimizely's partner-led GTM from a standing start to a €1M pipeline in six months, while lifting e-commerce conversion 57% for Whirlpool EMEA. That instinct for what makes people act comes from an MSc in Cyberpsychology, which is where I started asking why people behave the way they do online, before I ever tried to answer it with AI.
- Location
- Rome, Italy
Experience
Roles and programs where strategy met delivery.
Program Manager — AI & Digital Transformation
Xister Reply
Rome, Italy · Jan 2024 – Present
- Drove the SEO + analytics transformation for Whirlpool EMEA e-commerce (Google Analytics + Power BI)+174% organic traffic
- Lifted e-commerce conversion across the Whirlpool EMEA estate through hypothesis-driven testing+57% conversion
- Led the Optimizely partner-led GTM in the first six months€1M pipeline / 5 opps / 15 proposals
- Grew repeat business by establishing a client-success cadence+47% repeat business
AI Product Manager — Marketing & Business Process Solutions
Xister Reply
Rome, Italy · Jan 2021 – Dec 2023
- Implemented AI multilingual video dubbing for Enel, cutting localization effort75% cost reduction
- Launched an AI-generated podcast service for Toyota and Intesa Sanpaolo
Digital Marketing Specialist (Apprenticeship + Internship)
Servigas 2010 srl
Rome, Italy · Nov 2019 – Dec 2020
- Designed and launched a new B2B/B2C e-commerce portal: category structure, ERP integration requirements, UX flows, and GTM plan
- Re-architected site content and information architecture; managed the Google Business Profile
Services
Where I create value — and the proof behind each claim.
AI Program & Product Management
I run AI and digital-transformation programs end to end, from roadmap to delivery, and get C-level stakeholders aligned on what ships and when.
€1M pipeline / 5 opps / 15 proposals in six months
Optimizely / CRO & Experimentation Strategy
I design and run hypothesis-driven experimentation programs on Optimizely, turning behavioural insight into measurable conversion and personalization gains for enterprise e-commerce.
+57% e-commerce conversion for Whirlpool EMEA
GTM Strategy & Partner/Alliance Enablement
I build go-to-market plays and sales enablement playbooks that get partners co-selling with you, then keep clients coming back with a structured success cadence.
+47% repeat business via a client-success cadence
AI-Enabled MarTech & Process Automation
I put applied AI to work on real marketing and content operations, from multilingual video dubbing to AI-generated podcast production, cutting cost and turnaround time.
AI dubbing for Enel — 75% cost reduction
Skills
A versatile toolkit built across strategy, growth, and emerging technologies.
Growth & GTM
Opening new markets and packaging offers that convert.
- New Business Line GrowthAdvanced
- Partner/Alliance ManagementAdvanced
- Go-to-Market (GTM) StrategyAdvanced
- Sales Enablement (Playbooks, Co-selling)Expert
- Value Proposition & Offer PackagingExpert
Program & Leadership
Steering enterprise programs and cross-functional teams to delivery.
- Program Governance & Delivery LeadershipExpert
- Cross-Functional LeadershipExpert
- Stakeholder Management (C-level/Enterprise)Expert
- AI Product ManagementAdvanced
Experimentation & CRO
Hypothesis-driven testing that turns behaviour into growth.
- Conversion Rate Optimization (CRO)Expert
- Personalization StrategyGood
- Consumer BehaviourExpert
- A/B Testing & Hypothesis-Driven TestingExpert
Certifications
Credentials that back the practice.
Optimizely Experimentation Certified Core Strategist
Optimizely · 2025
Microsoft Program Manager Specialization
Microsoft · 2025
Microsoft AI Product Manager Specialization
Microsoft · 2025
Microsoft Certified Market Research & Competitive Analysis
Microsoft · 2025
Salesforce Marketing Cloud Administrator
Salesforce · 2021
Master Digital Marketing
Digital Coach · 2020
Clients
Enterprise brands I have delivered AI and growth programs for.
- Toyota
- Honda
- Stellantis
- Whirlpool
- Candy
- Unilever
- Enel
- Acea
- Terna
- Intesa Sanpaolo
- Artigiancassa
- Poste Italiane
- AON
- Fiorucci
- Garofalo
Let's talk
Have a project, role, or idea in mind? Send a note below — I typically reply within one business day.
Prefer email? Reach me directly at info@alessandroscuotto.it. Your details go straight to my inbox and are never shared.