Go-to-market & growth
The €1M pipeline result: what the record supports
Understand the owner-reported Optimizely pipeline result and its evidence limits. Use a practical review to assess partner-led opportunities and claims.
9 min read
Blog
Guides to AI, experimentation, growth, consumer behaviour, organisational psychology and leadership. Find a practical next step for your work.
AI programme managementExperimentation & CROGo-to-market & growthConsumer psychologyAI marketing & MarTechOrganisational psychologyLeadership
Go-to-market & growth
Go-to-market strategy: from buyer problem to pipeline
Build a B2B go-to-market strategy around a buyer problem, a credible offer and a workable sales motion. Use a practical plan for launch and learning.
9 min read
Experimentation & CRO
A/B test significance and peeking: read results properly
Understand A/B test significance, uncertainty and peeking. Learn how fixed-horizon and sequential methods differ before calling an experiment a winner.
9 min read
Experimentation & CRO
E-commerce conversions: assess the +57% result
Read the reported Whirlpool EMEA conversion result with clear evidence boundaries. Use a practical framework to diagnose and improve your own customer journey.
9 min read
Experimentation & CRO
How to write an A/B test hypothesis worth testing
Write an A/B test hypothesis from evidence, audience and expected behaviour. Use a practical worksheet to choose metrics and interpret a negative result.
10 min read
Experimentation & CRO
CRO and A/B testing: build a useful experiment programme
Build a CRO programme from customer evidence to a trustworthy A/B test. Learn how to choose hypotheses, measure outcomes and make release decisions.
9 min read
AI programme management
An AI business case decision-makers can evaluate
Build an AI business case with a measured baseline, alternatives, full costs and explicit assumptions. Give decision-makers evidence for the next commitment.
9 min read
AI programme management
AI production KPIs: measure outcomes and operating risk
Choose AI production KPIs that connect quality, adoption, cost and business outcomes. Define useful denominators, review rules and actions before release.
10 min read
AI programme management
From AI PoC to production: a readiness checklist
Move an AI proof of concept towards production with clear evidence, owners and recovery plans. Use a practical checklist to decide the next release.
9 min read
AI programme management
AI programme management: from roadmap to delivery
Build an AI programme around business outcomes, clear ownership and production readiness. A practical guide to priorities, governance and delivery.
9 min read