AI marketing & MarTech
AI video localisation: the Enel result and your process
Understand the reported Enel cost result. Plan an AI video localisation workflow with language review, voice permissions and complete cost measures.
9 min read
Blog
Guides to AI, experimentation, growth, consumer behaviour, organisational psychology and leadership. Find a practical next step for your work.
AI programme managementExperimentation & CROGo-to-market & growthConsumer psychologyAI marketing & MarTechOrganisational psychologyLeadership
AI marketing & MarTech
How to evaluate an AI marketing tool before adoption
Evaluate AI marketing tools on real tasks, output quality, review effort and operating cost. Use a practical worksheet before choosing a supplier.
9 min read
AI marketing & MarTech
AI video and podcasts: evaluate an enterprise workflow
Evaluate enterprise AI video and podcasts with source ownership, editorial review and accessible outputs. Keep reported initiatives separate from examples.
9 min read
AI marketing & MarTech
AI for marketing: choose the workflow before the tool
Use AI in marketing with clear source ownership, editorial review and measured outcomes. A practical guide to content, localisation and operating decisions.
9 min read
Consumer psychology
From psychological insight to a testable CRO hypothesis
Turn a behavioural insight into a clear CRO hypothesis. Define the observation, alternative explanations, change, prediction and evaluation before testing.
9 min read
Consumer psychology
Social proof and scarcity: where to place the evidence
Place reviews and availability information where they answer a real question. Check sources, context and freshness, then evaluate their effect on the page.
8 min read
Consumer psychology
Cognitive biases in buying decisions: a practical guide
Use cognitive biases as questions to investigate buying decisions. Examine anchors, framing and defaults with concrete examples and an evidence worksheet.
8 min read
Consumer psychology
Online consumer psychology: understand buying decisions
Understand online buying decisions through behaviour and context. Map uncertainty, compare explanations and turn insights into testable changes.
9 min read
Go-to-market & growth
B2B enterprise lead generation: qualify before scaling
Connect B2B lead generation with fit, buying context and sales ownership. Build a practical process from first contact to a qualified opportunity.
9 min read
Go-to-market & growth
Partner-led, sales-led or product-led growth?
Compare partner-led, sales-led and product-led growth by buying conditions, time to value and delivery needs. Use a worksheet to choose and test your motion.
9 min read