Alessandro Scuotto — Blog https://alessandroscuotto.it/en/blog AI Program Management, experimentation & CRO, go-to-market and consumer psychology. Sat, 11 Jul 2026 00:00:00 GMT https://validator.w3.org/feed/docs/rss2.html alessandroscuotto.it en © 2026 Alessandro Scuotto <![CDATA[AI Multilingual Localization: Cutting Costs]]> https://alessandroscuotto.it/en/blog/ai-marketing-martech/ai-multilingual-localization-enel https://alessandroscuotto.it/en/blog/ai-marketing-martech/ai-multilingual-localization-enel Sat, 11 Jul 2026 00:00:00 GMT info@alessandroscuotto.it (Alessandro Scuotto) <![CDATA[Evaluating and Choosing AI Marketing Tools]]> https://alessandroscuotto.it/en/blog/ai-marketing-martech/choosing-ai-marketing-tools https://alessandroscuotto.it/en/blog/ai-marketing-martech/choosing-ai-marketing-tools Wed, 08 Jul 2026 00:00:00 GMT info@alessandroscuotto.it (Alessandro Scuotto) <![CDATA[AI Video and Podcasts: Two Real Enterprise Cases]]> https://alessandroscuotto.it/en/blog/ai-marketing-martech/ai-video-podcast-enterprise-cases https://alessandroscuotto.it/en/blog/ai-marketing-martech/ai-video-podcast-enterprise-cases Sat, 04 Jul 2026 00:00:00 GMT info@alessandroscuotto.it (Alessandro Scuotto) <![CDATA[AI for Marketing: Real Use Cases and Workflows]]> https://alessandroscuotto.it/en/blog/ai-marketing-martech/ai-for-marketing https://alessandroscuotto.it/en/blog/ai-marketing-martech/ai-for-marketing Wed, 01 Jul 2026 00:00:00 GMT info@alessandroscuotto.it (Alessandro Scuotto) <![CDATA[From Psychological Insight to Hypothesis]]> https://alessandroscuotto.it/en/blog/psicologia-consumatore/psychology-to-cro-hypothesis https://alessandroscuotto.it/en/blog/psicologia-consumatore/psychology-to-cro-hypothesis Thu, 25 Jun 2026 00:00:00 GMT info@alessandroscuotto.it (Alessandro Scuotto) <![CDATA[Social Proof and Scarcity on a Page: Where and How]]> https://alessandroscuotto.it/en/blog/psicologia-consumatore/social-proof-scarcity-page https://alessandroscuotto.it/en/blog/psicologia-consumatore/social-proof-scarcity-page Mon, 22 Jun 2026 00:00:00 GMT info@alessandroscuotto.it (Alessandro Scuotto) <![CDATA[10 Cognitive Biases in Buying Decisions]]> https://alessandroscuotto.it/en/blog/psicologia-consumatore/cognitive-biases-buying-decisions https://alessandroscuotto.it/en/blog/psicologia-consumatore/cognitive-biases-buying-decisions Thu, 18 Jun 2026 00:00:00 GMT info@alessandroscuotto.it (Alessandro Scuotto) <![CDATA[Online Consumer Psychology: Why We Buy]]> https://alessandroscuotto.it/en/blog/psicologia-consumatore/online-consumer-psychology https://alessandroscuotto.it/en/blog/psicologia-consumatore/online-consumer-psychology Mon, 15 Jun 2026 00:00:00 GMT info@alessandroscuotto.it (Alessandro Scuotto) <![CDATA[B2B Enterprise Lead Generation: The Engine]]> https://alessandroscuotto.it/en/blog/go-to-market-growth/b2b-enterprise-lead-generation https://alessandroscuotto.it/en/blog/go-to-market-growth/b2b-enterprise-lead-generation Thu, 11 Jun 2026 00:00:00 GMT info@alessandroscuotto.it (Alessandro Scuotto) <![CDATA[Partner-Led, Sales-Led or Product-Led Growth]]> https://alessandroscuotto.it/en/blog/go-to-market-growth/choosing-a-growth-model https://alessandroscuotto.it/en/blog/go-to-market-growth/choosing-a-growth-model Mon, 08 Jun 2026 00:00:00 GMT info@alessandroscuotto.it (Alessandro Scuotto) <![CDATA[Zero to €1M Pipeline: A Real Partner-Led GTM]]> https://alessandroscuotto.it/en/blog/go-to-market-growth/zero-to-1m-pipeline-partner-led https://alessandroscuotto.it/en/blog/go-to-market-growth/zero-to-1m-pipeline-partner-led Thu, 04 Jun 2026 00:00:00 GMT info@alessandroscuotto.it (Alessandro Scuotto) <![CDATA[Go-to-Market: How to Build a Launch Strategy]]> https://alessandroscuotto.it/en/blog/go-to-market-growth/go-to-market-launch-strategy https://alessandroscuotto.it/en/blog/go-to-market-growth/go-to-market-launch-strategy Mon, 01 Jun 2026 00:00:00 GMT info@alessandroscuotto.it (Alessandro Scuotto) <![CDATA[Did the Test Really Win? Significance and Peeking]]> https://alessandroscuotto.it/en/blog/sperimentazione-cro/statistical-significance-peeking https://alessandroscuotto.it/en/blog/sperimentazione-cro/statistical-significance-peeking Mon, 25 May 2026 00:00:00 GMT info@alessandroscuotto.it (Alessandro Scuotto) <![CDATA[+57% Conversion: Anatomy of a CRO Program]]> https://alessandroscuotto.it/en/blog/sperimentazione-cro/increase-ecommerce-conversions https://alessandroscuotto.it/en/blog/sperimentazione-cro/increase-ecommerce-conversions Fri, 22 May 2026 00:00:00 GMT info@alessandroscuotto.it (Alessandro Scuotto) <![CDATA[A/B Test Hypotheses That Get Results]]> https://alessandroscuotto.it/en/blog/sperimentazione-cro/ab-test-hypothesis https://alessandroscuotto.it/en/blog/sperimentazione-cro/ab-test-hypothesis Mon, 18 May 2026 00:00:00 GMT info@alessandroscuotto.it (Alessandro Scuotto) <![CDATA[CRO & Experimentation: The Complete A/B Test Guide]]> https://alessandroscuotto.it/en/blog/sperimentazione-cro/cro-ab-testing-guide https://alessandroscuotto.it/en/blog/sperimentazione-cro/cro-ab-testing-guide Fri, 15 May 2026 00:00:00 GMT info@alessandroscuotto.it (Alessandro Scuotto) <![CDATA[AI Business Case: Getting Board Approval]]> https://alessandroscuotto.it/en/blog/ai-program-management/ai-business-case-board-approval https://alessandroscuotto.it/en/blog/ai-program-management/ai-business-case-board-approval Tue, 12 May 2026 00:00:00 GMT info@alessandroscuotto.it (Alessandro Scuotto) <![CDATA[AI Project KPIs: Measuring in Production]]> https://alessandroscuotto.it/en/blog/ai-program-management/ai-project-kpis-production https://alessandroscuotto.it/en/blog/ai-program-management/ai-project-kpis-production Fri, 08 May 2026 00:00:00 GMT info@alessandroscuotto.it (Alessandro Scuotto) <![CDATA[PoC to Production: Why AI Projects Die in the Pilot]]> https://alessandroscuotto.it/en/blog/ai-program-management/poc-to-production-ai https://alessandroscuotto.it/en/blog/ai-program-management/poc-to-production-ai Tue, 05 May 2026 00:00:00 GMT info@alessandroscuotto.it (Alessandro Scuotto) <![CDATA[AI Program Management: The Complete Guide]]> https://alessandroscuotto.it/en/blog/ai-program-management/ai-program-management-guide https://alessandroscuotto.it/en/blog/ai-program-management/ai-program-management-guide Fri, 01 May 2026 00:00:00 GMT info@alessandroscuotto.it (Alessandro Scuotto)